The Use of a business card is one of the best ways to reach out to a large number of potential customers. A perfect business card with the appropriate design is capable of giving an excellent visual impression about you and your business. Even the smallest things on your business card can leave a lasting impression.
Fonts and colors are two integral parts of a business card. They are important because the color is responsible for catching and arresting the mind of recipients. At the same time, the fonts are essential because you need to integrate so much information legibly on the small-sized business card.
Despite the numerous and amazing fonts and colors out there, not all of them are easy to read. The readability of fonts and color flow is vital in determining the overall quality of a business card. Here are effective ways to choose color and fonts for your business card;
- Readability Is Key: When it comes to choosing a font for your business card, nothing is more critical than the readability of the font. The typeface of the font must not be too condensed. You must ensure that both the font type and the font size are suitable for a business card design. Overall, a quality business card must be easy to read when you hold it at arm’s length.
- Understand The Color Theory: humans generally make a subconscious connection with the color they see. For you to come up with a business card design that is effective, you must use the color theory. Understanding the color theory will help you know how the best colors complement each other and how they can help you connect to the mind of people. Likewise, some color combinations also link up with the psychology of people.
- Ensure The Flow: You must choose colors that flow with the fonts on your business card. When choosing the fonts for your business card, you should also have it at the back of your mind that contrast is the key. Likewise, the fonts, colors, and graphics must blend to give a nice visual flow. You can also use variations of similar color to ensure color blend. For instance, you can use a dark blue typeface and a bright blue logo to ensure color flow and brand consistency.
Your business card deserves to be the call to action card for your business. The elements of the business card, like fonts and colors, must catch and arrest the mind of your potential customer. Likewise, the colors and fonts on your business card should easily communicate with your desired audience. The colors should deliver the type of business you run, and the fonts should be easy to read for anybody that picks interest in it.